Louis Vuitton Artycapucines
Service:
Art & Brand Strategy
Year:
2021 - 2023
Client:
Louis Vuitton
The Artycapucines Collection invites leading contemporary artists to reimagine Louis Vuitton’s iconic Capucines bag—named after Rue Neuve-des-Capucines, where the Maison opened its first store in 1854. Known for its elegant, architectural form, the Capucines becomes a canvas for artistic experimentation, blending heritage craftsmanship with bold creative expression.
For the 2021, 2022, and 2023 editions, I collaborated with Louis Vuitton on this ongoing series, supporting the realization of limited-edition pieces by internationally acclaimed artists, including Liza Lou, Ziping Wang, Tursic & Mille, Ewa Juszkiewicz, and Billie Zangewa in the 5th edition.
